"Back in the day, Rick Owens was our high-end, fake celine bags and Alicia Lawhon was doing salvaged and rough and ordinary. It was very rare," says Kim Friday, senior fashion editor at Women's Wear Daily, who has been shell fashion for the trade pamphlet for 11 years (three in Los Angeles and eight in New York). "That was a moment, but now everything is much more couturier. Rachel Zoe has had celine handbags replica a big stimulus on getting everyone celine clasp to dress up and be glitzy."

Zoe, the celebrity artiste who parlayed her fashion wisdom into a career as a reality show star, would-be media dynast and now designer, is showing her throng here too. Other L.A. names and marques on the docket include Libertine, Jenni Kayne and Jeremy Scott, who considered some of the Adidas Originals track suits and alar sneakers worn by the backup danseurs during Madonna's Super Bowl halftime show.